Free for Startup Founders
A Legal Agreement Only Kicks In When the Relationship Fails.
Start With the Relationship.
Most founders go straight to a lawyer to draft a shareholders agreement. But the clauses in that document only matter when something goes wrong. The conversations that prevent things from going wrong in the first place? Those happen between founders, not in a law firm. This free questionnaire helps you have those conversations, so you can build your partnership on trust and alignment rather than on contract terms you hope you never need.
Why This Matters
The Conversation Is the Foundation
Trust Before Terms
A founders agreement is only as strong as the relationship behind it. When co-founders have genuinely discussed their expectations, the legal document becomes a formality rather than a crutch.
Better Negotiation Habits
Working through structured questions together builds the habit of open, honest negotiation. These are the same skills you will rely on when making difficult decisions as the company grows.
Stronger When It Counts
Founders who have aligned on values, roles, and contingencies before involving lawyers produce clearer instructions and better agreements. The legal drafting becomes faster and more precise.
Five Phases
Conversations Across the Startup Lifecycle
The questionnaire walks co-founders through the topics that matter at every stage, from the personal values you bring to the partnership through to how you would handle a departure or exit. These are the discussions that build the foundation for everything that follows.
Self-Awareness, Core Values & Well-Being
Pre-LaunchPersonal motivations, working styles, stress management, and conflict resolution approaches.
Early-Stage Roles, Responsibilities & IP
Seed StageDivision of labour, time commitments, intellectual property assignment, and restrictive covenants.
Scaling, Delegation & Role Evolution
Series A / GrowthRole transitions, hiring strategy, advisory boards, and mutual performance accountability.
Fundraising, Governance & Dilution
Series B+ / GrowthEquity dilution philosophy, board evolution, independent directors, and compensation scaling.
Contingencies, Pivots & Exit Scenarios
Late Stage / ExitEquity vesting, founder departure, business pivots, succession planning, and end-game alignment.
When you have worked through these topics together, you will know where you agree, where you differ, and what still needs discussion. That clarity is what makes everything else easier.
How It Works
Three Steps to Alignment
Request access for your founding team, complete the questionnaire independently, and download your combined summary. All free.
1. Request Access
Submit your team details below. You will receive a private invite link within 12 hours, giving your founding team a secure space on the platform.
2. Answer Independently
Each co-founder works through the questionnaire at their own pace. Core questions take about 20 minutes; optional deep-dives are available for those who want to go further.
3. Download Your Summary
Once everyone has completed the questionnaire, download a combined summary of all founders' responses. Use it to guide your own discussions, or hand it to your lawyer as a starting point.
Get Started
Request Your Team's Private Space
Each founding team receives a private, secure workspace on the platform. Submit your details below and you will receive a unique invite link within 12 hours.
12-hour response time. Your invite link will be sent to the email address you provide. Share it with your co-founders so they can join and begin.
Private and confidential. Each team's responses are stored in an isolated workspace. Founders can only see their own responses until the combined summary is generated.
Completely free. The questionnaire and combined summary download are free for all startup teams. Professional facilitation services are available separately for teams that want them.
What You Get
Free Self-Service or Professional Facilitation
Free Self-Service
- Private team workspace with unique invite link
- 55-question structured questionnaire (22 core + 33 deep-dive)
- Each founder completes independently at their own pace
- Combined summary of all founders' responses
- Downloadable document ready for your lawyer
- Covers all five lifecycle phases from pre-launch to exit
Free
No credit card required
Professional Facilitation
- Everything in the free tier, plus:
- Side-by-side comparison analysis of founder responses
- Alignment and divergence report for targeted discussions
- Facilitated sessions with a professional neutral
- Conflict normalisation and resolution guidance
- Structured output ready for legal drafting
From $2,000
Starting rate for a 4-hour facilitated session
Professional Facilitation
When the Conversations Get Difficult
Research shows that 65% of startup failures are attributable to co-founder conflict. Many of these conflicts are predictable. They follow patterns tied to the company's growth stage.
A professional neutral can help your founding team navigate these conversations productively, using the questionnaire responses as a structured starting point. The facilitator sees a comparison analysis that reveals where founders are aligned and where they diverge, giving every session a clear agenda.
Whether you are pre-launch and want to start right, or post-investment and dealing with emerging tensions, facilitated discussions can help you reach agreement faster and with less damage to the relationship.
Sessions start at $2,000 for a 4-hour facilitated discussion.
The Best Agreement Starts With the Best Conversation
Take the time to understand each other's expectations before you involve lawyers. The questionnaire is free, it is structured, and it gives your founding partnership the strongest possible start.